Jewelry Auctions - Safe Buying Habits for Online Jewelry Auctions
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Tips to Help You Choose Reputable Jewelry Merchants
You might have heard that Tiffany filed a lawsuit against eBay a few years ago, accusing the online auction company of profiting from the sale of counterfeit jewelry and other items that had been advertised by eBay sellers as genuine Tiffany merchandise. eBay has successfully fended off similar lawsuits in the past, so Tiffany might have a hard time collecting, but their accusation has helped publicize the problems that buyers face when they purchase products from an unknown seller.
It's true--buying jewelry and other items sight unseen from a total stranger can be risky, but there are steps you can take to protect yourself from unscrupulous and uneducated sellers.
Study Seller Feedback ReportsOnline auction companies have buyer and seller feedback systems, where each party involved in a sales transaction can rate the other. On eBay, each item for sale includes a section that tells you the seller's total number of feedbacks and what percentage of them are positive. It also discloses how long they've been a member. That's a good start, but dig deeper:
Click on the number next to the seller's user ID to go to the feedback summary page.
Read the comments and view the timeline to find out if the member has been a regular participant.
Were most of the feedbacks the result of sales transactions--with comments from buyers? It's more difficult to get a feel for the person's performance as a seller if the majority of feedback is for buying transactions.
Are the feedback comments from numerous buyers and sellers? The more the better, since you want to make sure you are not reading the opinions of a small group of people (who could be friends).
Tip: The layout differs, but all popular online auctions have feedback systems.
Paying for Your Purchase
PayPal is a popular service that transfers funds to sellers without revealing your credit card or bank account numbers to them. PayPal offers fraud protection--read the details on the Web site.
Yahoo! offers a service called PayDirect. Read the details to determine if your transaction is eligible for fraud protection.
Most credit cards offer fraud protection by allowing you to dispute a transaction when goods are not received or are not as advertised.
Do not send personal checks to unknown sellers--you don't want your checking account numbers in the hands of someone you don't know. A money order is a better payment method for sellers who do not accept electronic funding (but payments made by check or money order are difficult to recover if you encounter fraud).
Escrow services are sometimes used for high-ticket items. You pay the service company a fee and they hold your funds until the item is received. The service then releases funds to the seller. There are fraudulent escrow services out there, so use one that's endorsed by your auction company.
Most auction companies recommend you never send cash or instant wire transfers to a seller. Neither of those methods offers enough tracking information to locate a dishonest seller.
More Auction Safety Tips
Check the shipping charges before you bid, because some sellers inflate shipping fees to increase profits.
Contact the seller to ask questions. Did the response come quickly? Did the seller answer your questions completely?
Read the seller's return policy.
Check the seller's physical location and remember -- international transactions are most difficult to police.
Buyer BewareSight unseen purchases from individuals are risky, no matter what steps you take -- always keep that in mind when you are bidding in an auction. Use common sense and try to verify what the seller is promising by doing some research using the details provided.
Compare photos of the item with other similar items for sale.
Did the seller provide photos of signatures or other markings to help verify authenticity?
Are there similar items for sale by other sellers? If so, how do prices compare? Are bidders shying away from certain sellers?
Does the seller seem to be knowledgeable about the item? Some people resell items they've bought without ever verifying that they are as advertised.
For more tips, read each auction company's advice for buyers.
If you don't feel comfortable about an item, don't bid. You can probably find the same thing locally or through a reputable, online merchant. Have fun, but don't take chances unless you're prepared to deal with the frustrations of a poor transaction.
Tuesday, October 31, 2006
Monday, October 02, 2006
Tips for Sellers from The Federal Trade Commission
Internet auction sites give buyers a “virtual” flea market with new and used merchandise from around the world; they give sellers a global storefront from which to market their goods. But the online auction business can be risky business. The Federal Trade Commission (FTC) wants to help buyers and sellers stay safe on Internet auction websites. Among the thousands of consumer fraud complaints the FTC receives every year, those dealing with online auction fraud consistently rank near the top of the list. The complaints generally deal with late shipments, no shipments, or shipments of products that aren’t the same quality as advertised; bogus online payment or escrow services; and fraudulent dealers who lure bidders from legitimate auction sites with seemingly better deals. Most complaints involve sellers, but in some cases, the buyers are the subject.Whether you’re a buyer or a seller, understanding how Internet auctions work can help you avoid most problems.
How Internet Auctions Work —
Rules of the Marketplace
Role of the Auction Site. Most Internet auction sites specialize in person-to-person activity where individual sellers or small businesses sell their items directly to consumers. In these auctions, the seller — not the site — has the merchandise, and often, the site will not take responsibility for any problems that may arise between buyers and sellers. Before using an Internet auction site for the first time, buyers and sellers should read the Terms of Use, and review any information the site offers.
Registration. Most Internet auction sites require buyers and sellers to register and obtain a “user account name” (or “screen name”) and password before they can make bids or place items for bid. Keep your password to yourself. If you share it, another person could access your account and buy or sell items without your knowledge. That could damage your online reputation — and eventually, your bank account.
Fees. Some sites require sellers to agree to pay a fee every time they conduct an auction, whether the item is sold or not. Other sites charge a fee only when an item is sold.
The Auction. Many sellers set a time limit on bidding and, in some cases, a “reserve price” — the lowest price they will accept for an item. When the bidding closes at the scheduled time, the item is sold to the highest bidder. If no one bids at or above the reserve price, the auction closes without the item being sold.
Some auction sites allow sellers to set a price at which a buyer can purchase the item without competing with other bidders. A buyer can choose to purchase the item for the price the seller has set, without bidding.
After the Auction: Arranging to Pay and Deliver Merchandise. At the end of a successful auction, the buyer and seller communicate — usually by email — to arrange for payment and delivery.
Phishing
Be aware of “phishing:” emails sent to you asking for your password or other personal information that look like they’ve been sent by an auction website or payment service. Usually, these emails are fishing for your information and are coming from someone who wants to hack into your account.If you get an email or pop-up message that asks for personal or financial information, do not reply. And don’t click on the link in the message, either. Legitimate companies don’t ask for this information via email. If you are concerned about your account, contact the organization mentioned in the email using a telephone number you know to be genuine, or open a new Internet browser session and type in the company’s correct Web address yourself. In any case, don’t cut and paste the link from the message into your Internet browser; phishers often make links look like they go to one site, but actually send you somewhere else.
Payment Options
Successful bidders can choose among many options to pay for an item they have bought on an Internet auction — credit card, online payment service (which often accepts credit card payments), debit card, personal check, cashier’s check, money order, or escrow service. Sometimes, the seller limits the types of payment accepted and posts that information in the auction listing. Many sellers require receipt of a cashier’s check or money order before they send an item. Higher volume sellers often accept credit cards directly. To protect both buyers and sellers, some auction sites now prohibit the use of wire transfers as a method of payment.
Credit Cards. Credit cards are a safe option for consumers to use when paying for items bought on an Internet auction: They allow buyers to seek a credit from the credit card issuer (also known as a “charge back”) if the product isn’t delivered or isn’t what they ordered.
Online Payment Services. Online payment services are popular with both buyers and sellers. They allow buyers to use a credit card or electronic bank transfer to pay sellers. They also may protect buyers from unlawful use of their credit cards or bank accounts because the online payment service holds the account information, not the seller. Many sellers prefer online payment services because the services tend to provide more security than, say, personal checks.To use an online payment service, the buyer and seller generally set up accounts that allow them to make or accept payments. Buyers provide payment information, like bank account or credit card numbers, and sellers give information about where payments should be deposited. In some cases, sellers do not have to create an account with the online payment service to receive funds. To complete a transaction, the buyer tells the online payment service to direct appropriate funds to the seller. The seller then gets immediate access to the funds. Most online payment services charge the seller to receive the funds, but some payment services charge the buyer.Some online payment services offer protections to buyers if the seller fails to ship the goods or ships goods that are not as described in the auction. Buyers should read the terms under which the protections apply. Usually, if a buyer uses a credit card to pay for goods or services through an online payment service, charge back rights are available to the buyer who uses the credit card. However, if the service considers the transfer of funds to be a method of sending cash rather than paying for goods, then charge back rights may not apply. If you cannot find out what will happen if you need a refund, or if you don’t understand how the payment service works from reading the website, find a different service or use another method of payment.Debit Card, Personal Check, Cashier’s Check, or Money Order. Many smaller sellers accept forms of payment that are cash equivalents. These sellers often wait to receive the payment (and may wait for a personal check to clear) before shipping the item. Buyers should use this type of payment only when they trust the seller. At the same time, sellers should ensure that checks and money orders they receive from buyers are legitimate before shipping the goods; they should be suspicious of checks or money orders for amounts that exceed the price of the merchandise. Unlike credit cards or some online payment services, cash equivalents (and wire transfers) cannot be reversed if something goes wrong.Wire Transfers. The FTC recommends that buyers not wire money (via a money transmitter or directly to a seller’s bank account) unless they know the seller personally or can verify the seller’s identity. Buyers should be suspicious of sellers who insist on wire transfers as the only form of payment they will accept. If something goes wrong with the transaction, you most likely will lose your payment and not have any recourse. In fact, to protect both buyers and sellers, some auction sites now prohibit the use of wire transfers as a method of payment.
Online Escrow Services and Bonding Services. For big-ticket items like computers, cars, or jewelry, buyers should consider using an escrow service or purchasing from a bonded or insured seller to protect their funds. The primary purpose of online escrow services is to protect buyers and sellers from fraud. Escrow services accept and hold payment from a buyer — often a wire transfer, check, money order, or credit card — until he receives and approves the merchandise. Then, the escrow service forwards the payment to the seller. The buyer pays the fee for an online escrow service — generally a percentage of the cost of the item.Before using an escrow service, both the buyer and the seller should verify that it is a legitimate, reputable company.Some sellers may state that they are bonded or otherwise insured against fraud. If a buyer intends to rely on a seller’s bonded status or the seller’s insurance to protect against fraud, he should investigate the legitimacy of the bonding or insurance company and then make sure that the seller really is a member of — or certified by — that company. If a problem arises with a bonded seller, the buyer usually has to engage in a dispute resolution process with the seller before being able to submit a claim to the bonding or insurance company.
Types of Fraud
Most people who complain to the FTC about Internet auction fraud report problems with sellers who:
fail to send the merchandise.
send something of lesser value than advertised.
fail to deliver in a timely manner.
fail to disclose all relevant information about a product or terms of the sale. Some buyers experience other problems, including:
“bid siphoning,” when con artists lure bidders off legitimate auction sites by offering to sell the “same” item at a lower price. They intend to trick consumers into sending money without delivering the item. By going off-site, buyers lose any protections the original site may provide, such as insurance, feedback forms, or guarantees.
“second chance offers,” when con artists offer losing bidders of a closed auction a second chance to purchase the item that they lost in the auction. Second-chance buyers lose any protections the original site may provide once they go off-site.
“shill bidding,” when fraudulent sellers or their partners, known as “shills,” bid on sellers’ items to drive up the price.
“bid shielding,” when fraudulent buyers submit very high bids to discourage other bidders from competing for the same item, then retract their bids so that people they know can get the item at a lower price. Escrow Service Complaints. Another type of fraud occurs when sellers or buyers pose as escrow services to improperly obtain money or goods. The so-called seller puts goods up for sale on an Internet auction and insists that prospective buyers use a particular escrow service. Once buyers provide the escrow service with their payment information, the escrow service doesn’t hold the payment: It is sent directly to the so-called seller. The buyer never receives the promised goods, can’t locate the seller, and, because the escrow service was part of the scheme, can’t get any money back.In some cases, a fraudster poses as a buyer and, after placing the highest bid on an item, insists that the seller use a particular escrow service. The escrow service tricks the seller into sending the merchandise and doesn’t send the payment or return the goods to the seller.
Fake Check Scams Target Sellers
Sellers can be victims of fraud when buyers send fake checks or money orders that are detected by the bank only after the seller has shipped the goods. A buyer might offer to use a cashier’s check, personal check, or corporate check to pay for the item you’re selling. Sometimes, the buyer sends a fake check or money order that exceeds the cost of the item that has been purchased. The so-called buyer (or the buyer’s “agent”) states that he made a mistake, or comes up with another reason for writing the check for more than the purchase price. In either case, the buyer asks you to wire back the difference after you deposit the check. You deposit the check, learn that it has cleared, and wire the funds back to the “buyers.” Later, the bank determines that the check is fraudulent, leaving you liable for the entire amount. The checks were counterfeit, but good enough to fool unsuspecting bank tellers.
Tips for Buyers...
Despite complaints of fraud, online auctions remain a fun, efficient, and relatively safe way to shop — if you act prudently. Here’s how:
Before Bidding
Become familiar with the auction site. Never assume that the rules of one auction
site apply to another. If the site offers a step-by-step tutorial on the bidding process, take it. It may save you frustration and disappointment later.Find out what protections the auction site offers buyers. Some sites provide free insurance or guarantees for items that are not delivered, not authentic, or not what the seller claims. Know exactly what you’re bidding on. Read the seller’s description of the item or service, and if a photograph is posted, look at it. Read the fine print. Look for words like “refurbished,” “close out,” “discontinued,” or “off-brand” — especially when shopping for computer or electronic equipment — to get a better idea of the condition of the item. Sometimes this information and other important terms are in a contract that may be found by following a hyperlink in the listing to the seller’s online store.Try to determine the relative value of an item before you bid. Be skeptical if the price sounds too low to be realistic. “Brick-and-mortar” stores and price comparison sites may be good for reality checks. Find out all you can about the seller. Avoid doing business with sellers you can’t identify, especially those who try to lure you off the auction site with promises of a better deal. Don’t trust emails alone. Some fraudulent sellers have used forged email headers that make follow-up difficult, if not impossible. Get the seller’s telephone number as another way to get in touch. Dial the number to confirm that it is correct.Some auction sites post feedback ratings of sellers based on comments by other buyers. Check them out. Although these comments and ratings may give you some idea of how you’ll be treated, comments sometimes are submitted by the seller or “shills” paid by the seller. In other cases, a seller may build up his reputation by selling many low cost items before making fraudulent sales of higher cost items.Consider whether the item comes with a warranty, and whether follow-up service is available if you need it. Many sellers don’t have the expertise or facilities to provide services for the goods they sell. If this is the case with your seller, be sure you’re willing to forfeit that protection before placing a bid.Find out who pays for shipping and delivery. Generally, sellers specify the cost of shipping and give buyers the option for express delivery at an additional cost. If you’re uncertain about shipping costs, check with the seller before you bid.Check on the seller’s return policy. Can you return the item for a full refund if you’re not satisfied with it? If you return it, are you required to pay shipping costs or a restocking fee? Sometimes the return policy is found in the listing, but other times you may have to access it by following a hyperlink in the listing to the seller’s online store.Email or call the seller if you have any questions. Don’t place any bids until you get straight — and satisfactory — answers.
When Bidding
Establish a top price and stick to it. This can help ensure that you get a fair price
and protect you from “shill bidding.” Don’t bid on an item you don’t intend to buy. If you’re the highest bidder, you’re obligated to follow through with the transaction. Some auction sites bar “non-paying” bidders, also known as “deadbeats,” from future bidding.Save all transaction information. Print the seller’s identification, the item description, and the time, date, and price of your bid. Print and save every email you send and receive from the auction company or the seller.
Before Paying
Protect your identity. Never provide your Social Security number or driver’s license number to a seller. Don’t provide your credit card number or bank account information until you check out the seller and the online payment or escrow service, if you’re using one, and ensure their legitimacy. Examine the online payment and escrow service’s privacy policy and security measures. Never disclose financial or personal information unless you know why it’s being collected, how it will be used, and how it will be safeguarded.Protect your funds. Know what form of payment the seller accepts. If the seller accepts only cashier’s checks or money orders, decide whether you’re willing to risk sending your payment before you receive the product. Never wire money to a person you don’t know or whose identity you can’t verify.If the seller insists on using a particular escrow or online payment service you’ve never heard of, check it out. Visit its website. Be suspicious of any site that is generally of poor quality with misspelled words or claims that it is affiliated with the government. Call the customer service line. If there isn’t one — or if you call and can’t reach someone — don’t use the service.Before you agree to use any online payment or escrow service, read the service’s terms of agreement. If it’s an online payment service, find out whether it offers buyers any recourse if sellers don’t keep their end of the bargain, whether it prevents sellers from accessing their funds if buyers are not satisfied with the product, and who is responsible for paying for credit card charge backs or transaction reversal requests. If the online payment service cannot recover the loss from the seller, it might try to recover its loss from you, using the credit card or bank account information in its file. To limit your exposure, consider reserving a separate credit card, stored-value card, or bank account to use just for your online transactions.Be suspicious of an online escrow service that cannot process its own transactions and requires you to set up accounts with online payment services. Legitimate escrow services never do this. Check with the Better Business Bureau, state attorney general, or consumer protection agency — where you live and where the online payment or escrow service is based — to see whether there are any unresolved complaints against the service. A lack of complaints doesn’t mean that a service doesn’t have any problems. Many scammers change their company names often.
How Internet Auctions Work —
Rules of the Marketplace
Role of the Auction Site. Most Internet auction sites specialize in person-to-person activity where individual sellers or small businesses sell their items directly to consumers. In these auctions, the seller — not the site — has the merchandise, and often, the site will not take responsibility for any problems that may arise between buyers and sellers. Before using an Internet auction site for the first time, buyers and sellers should read the Terms of Use, and review any information the site offers.
Registration. Most Internet auction sites require buyers and sellers to register and obtain a “user account name” (or “screen name”) and password before they can make bids or place items for bid. Keep your password to yourself. If you share it, another person could access your account and buy or sell items without your knowledge. That could damage your online reputation — and eventually, your bank account.
Fees. Some sites require sellers to agree to pay a fee every time they conduct an auction, whether the item is sold or not. Other sites charge a fee only when an item is sold.
The Auction. Many sellers set a time limit on bidding and, in some cases, a “reserve price” — the lowest price they will accept for an item. When the bidding closes at the scheduled time, the item is sold to the highest bidder. If no one bids at or above the reserve price, the auction closes without the item being sold.
Some auction sites allow sellers to set a price at which a buyer can purchase the item without competing with other bidders. A buyer can choose to purchase the item for the price the seller has set, without bidding.
After the Auction: Arranging to Pay and Deliver Merchandise. At the end of a successful auction, the buyer and seller communicate — usually by email — to arrange for payment and delivery.
Phishing
Be aware of “phishing:” emails sent to you asking for your password or other personal information that look like they’ve been sent by an auction website or payment service. Usually, these emails are fishing for your information and are coming from someone who wants to hack into your account.If you get an email or pop-up message that asks for personal or financial information, do not reply. And don’t click on the link in the message, either. Legitimate companies don’t ask for this information via email. If you are concerned about your account, contact the organization mentioned in the email using a telephone number you know to be genuine, or open a new Internet browser session and type in the company’s correct Web address yourself. In any case, don’t cut and paste the link from the message into your Internet browser; phishers often make links look like they go to one site, but actually send you somewhere else.
Payment Options
Successful bidders can choose among many options to pay for an item they have bought on an Internet auction — credit card, online payment service (which often accepts credit card payments), debit card, personal check, cashier’s check, money order, or escrow service. Sometimes, the seller limits the types of payment accepted and posts that information in the auction listing. Many sellers require receipt of a cashier’s check or money order before they send an item. Higher volume sellers often accept credit cards directly. To protect both buyers and sellers, some auction sites now prohibit the use of wire transfers as a method of payment.
Credit Cards. Credit cards are a safe option for consumers to use when paying for items bought on an Internet auction: They allow buyers to seek a credit from the credit card issuer (also known as a “charge back”) if the product isn’t delivered or isn’t what they ordered.
Online Payment Services. Online payment services are popular with both buyers and sellers. They allow buyers to use a credit card or electronic bank transfer to pay sellers. They also may protect buyers from unlawful use of their credit cards or bank accounts because the online payment service holds the account information, not the seller. Many sellers prefer online payment services because the services tend to provide more security than, say, personal checks.To use an online payment service, the buyer and seller generally set up accounts that allow them to make or accept payments. Buyers provide payment information, like bank account or credit card numbers, and sellers give information about where payments should be deposited. In some cases, sellers do not have to create an account with the online payment service to receive funds. To complete a transaction, the buyer tells the online payment service to direct appropriate funds to the seller. The seller then gets immediate access to the funds. Most online payment services charge the seller to receive the funds, but some payment services charge the buyer.Some online payment services offer protections to buyers if the seller fails to ship the goods or ships goods that are not as described in the auction. Buyers should read the terms under which the protections apply. Usually, if a buyer uses a credit card to pay for goods or services through an online payment service, charge back rights are available to the buyer who uses the credit card. However, if the service considers the transfer of funds to be a method of sending cash rather than paying for goods, then charge back rights may not apply. If you cannot find out what will happen if you need a refund, or if you don’t understand how the payment service works from reading the website, find a different service or use another method of payment.Debit Card, Personal Check, Cashier’s Check, or Money Order. Many smaller sellers accept forms of payment that are cash equivalents. These sellers often wait to receive the payment (and may wait for a personal check to clear) before shipping the item. Buyers should use this type of payment only when they trust the seller. At the same time, sellers should ensure that checks and money orders they receive from buyers are legitimate before shipping the goods; they should be suspicious of checks or money orders for amounts that exceed the price of the merchandise. Unlike credit cards or some online payment services, cash equivalents (and wire transfers) cannot be reversed if something goes wrong.Wire Transfers. The FTC recommends that buyers not wire money (via a money transmitter or directly to a seller’s bank account) unless they know the seller personally or can verify the seller’s identity. Buyers should be suspicious of sellers who insist on wire transfers as the only form of payment they will accept. If something goes wrong with the transaction, you most likely will lose your payment and not have any recourse. In fact, to protect both buyers and sellers, some auction sites now prohibit the use of wire transfers as a method of payment.
Online Escrow Services and Bonding Services. For big-ticket items like computers, cars, or jewelry, buyers should consider using an escrow service or purchasing from a bonded or insured seller to protect their funds. The primary purpose of online escrow services is to protect buyers and sellers from fraud. Escrow services accept and hold payment from a buyer — often a wire transfer, check, money order, or credit card — until he receives and approves the merchandise. Then, the escrow service forwards the payment to the seller. The buyer pays the fee for an online escrow service — generally a percentage of the cost of the item.Before using an escrow service, both the buyer and the seller should verify that it is a legitimate, reputable company.Some sellers may state that they are bonded or otherwise insured against fraud. If a buyer intends to rely on a seller’s bonded status or the seller’s insurance to protect against fraud, he should investigate the legitimacy of the bonding or insurance company and then make sure that the seller really is a member of — or certified by — that company. If a problem arises with a bonded seller, the buyer usually has to engage in a dispute resolution process with the seller before being able to submit a claim to the bonding or insurance company.
Types of Fraud
Most people who complain to the FTC about Internet auction fraud report problems with sellers who:
fail to send the merchandise.
send something of lesser value than advertised.
fail to deliver in a timely manner.
fail to disclose all relevant information about a product or terms of the sale. Some buyers experience other problems, including:
“bid siphoning,” when con artists lure bidders off legitimate auction sites by offering to sell the “same” item at a lower price. They intend to trick consumers into sending money without delivering the item. By going off-site, buyers lose any protections the original site may provide, such as insurance, feedback forms, or guarantees.
“second chance offers,” when con artists offer losing bidders of a closed auction a second chance to purchase the item that they lost in the auction. Second-chance buyers lose any protections the original site may provide once they go off-site.
“shill bidding,” when fraudulent sellers or their partners, known as “shills,” bid on sellers’ items to drive up the price.
“bid shielding,” when fraudulent buyers submit very high bids to discourage other bidders from competing for the same item, then retract their bids so that people they know can get the item at a lower price. Escrow Service Complaints. Another type of fraud occurs when sellers or buyers pose as escrow services to improperly obtain money or goods. The so-called seller puts goods up for sale on an Internet auction and insists that prospective buyers use a particular escrow service. Once buyers provide the escrow service with their payment information, the escrow service doesn’t hold the payment: It is sent directly to the so-called seller. The buyer never receives the promised goods, can’t locate the seller, and, because the escrow service was part of the scheme, can’t get any money back.In some cases, a fraudster poses as a buyer and, after placing the highest bid on an item, insists that the seller use a particular escrow service. The escrow service tricks the seller into sending the merchandise and doesn’t send the payment or return the goods to the seller.
Fake Check Scams Target Sellers
Sellers can be victims of fraud when buyers send fake checks or money orders that are detected by the bank only after the seller has shipped the goods. A buyer might offer to use a cashier’s check, personal check, or corporate check to pay for the item you’re selling. Sometimes, the buyer sends a fake check or money order that exceeds the cost of the item that has been purchased. The so-called buyer (or the buyer’s “agent”) states that he made a mistake, or comes up with another reason for writing the check for more than the purchase price. In either case, the buyer asks you to wire back the difference after you deposit the check. You deposit the check, learn that it has cleared, and wire the funds back to the “buyers.” Later, the bank determines that the check is fraudulent, leaving you liable for the entire amount. The checks were counterfeit, but good enough to fool unsuspecting bank tellers.
Tips for Buyers...
Despite complaints of fraud, online auctions remain a fun, efficient, and relatively safe way to shop — if you act prudently. Here’s how:
Before Bidding
Become familiar with the auction site. Never assume that the rules of one auction
site apply to another. If the site offers a step-by-step tutorial on the bidding process, take it. It may save you frustration and disappointment later.Find out what protections the auction site offers buyers. Some sites provide free insurance or guarantees for items that are not delivered, not authentic, or not what the seller claims. Know exactly what you’re bidding on. Read the seller’s description of the item or service, and if a photograph is posted, look at it. Read the fine print. Look for words like “refurbished,” “close out,” “discontinued,” or “off-brand” — especially when shopping for computer or electronic equipment — to get a better idea of the condition of the item. Sometimes this information and other important terms are in a contract that may be found by following a hyperlink in the listing to the seller’s online store.Try to determine the relative value of an item before you bid. Be skeptical if the price sounds too low to be realistic. “Brick-and-mortar” stores and price comparison sites may be good for reality checks. Find out all you can about the seller. Avoid doing business with sellers you can’t identify, especially those who try to lure you off the auction site with promises of a better deal. Don’t trust emails alone. Some fraudulent sellers have used forged email headers that make follow-up difficult, if not impossible. Get the seller’s telephone number as another way to get in touch. Dial the number to confirm that it is correct.Some auction sites post feedback ratings of sellers based on comments by other buyers. Check them out. Although these comments and ratings may give you some idea of how you’ll be treated, comments sometimes are submitted by the seller or “shills” paid by the seller. In other cases, a seller may build up his reputation by selling many low cost items before making fraudulent sales of higher cost items.Consider whether the item comes with a warranty, and whether follow-up service is available if you need it. Many sellers don’t have the expertise or facilities to provide services for the goods they sell. If this is the case with your seller, be sure you’re willing to forfeit that protection before placing a bid.Find out who pays for shipping and delivery. Generally, sellers specify the cost of shipping and give buyers the option for express delivery at an additional cost. If you’re uncertain about shipping costs, check with the seller before you bid.Check on the seller’s return policy. Can you return the item for a full refund if you’re not satisfied with it? If you return it, are you required to pay shipping costs or a restocking fee? Sometimes the return policy is found in the listing, but other times you may have to access it by following a hyperlink in the listing to the seller’s online store.Email or call the seller if you have any questions. Don’t place any bids until you get straight — and satisfactory — answers.
When Bidding
Establish a top price and stick to it. This can help ensure that you get a fair price
and protect you from “shill bidding.” Don’t bid on an item you don’t intend to buy. If you’re the highest bidder, you’re obligated to follow through with the transaction. Some auction sites bar “non-paying” bidders, also known as “deadbeats,” from future bidding.Save all transaction information. Print the seller’s identification, the item description, and the time, date, and price of your bid. Print and save every email you send and receive from the auction company or the seller.
Before Paying
Protect your identity. Never provide your Social Security number or driver’s license number to a seller. Don’t provide your credit card number or bank account information until you check out the seller and the online payment or escrow service, if you’re using one, and ensure their legitimacy. Examine the online payment and escrow service’s privacy policy and security measures. Never disclose financial or personal information unless you know why it’s being collected, how it will be used, and how it will be safeguarded.Protect your funds. Know what form of payment the seller accepts. If the seller accepts only cashier’s checks or money orders, decide whether you’re willing to risk sending your payment before you receive the product. Never wire money to a person you don’t know or whose identity you can’t verify.If the seller insists on using a particular escrow or online payment service you’ve never heard of, check it out. Visit its website. Be suspicious of any site that is generally of poor quality with misspelled words or claims that it is affiliated with the government. Call the customer service line. If there isn’t one — or if you call and can’t reach someone — don’t use the service.Before you agree to use any online payment or escrow service, read the service’s terms of agreement. If it’s an online payment service, find out whether it offers buyers any recourse if sellers don’t keep their end of the bargain, whether it prevents sellers from accessing their funds if buyers are not satisfied with the product, and who is responsible for paying for credit card charge backs or transaction reversal requests. If the online payment service cannot recover the loss from the seller, it might try to recover its loss from you, using the credit card or bank account information in its file. To limit your exposure, consider reserving a separate credit card, stored-value card, or bank account to use just for your online transactions.Be suspicious of an online escrow service that cannot process its own transactions and requires you to set up accounts with online payment services. Legitimate escrow services never do this. Check with the Better Business Bureau, state attorney general, or consumer protection agency — where you live and where the online payment or escrow service is based — to see whether there are any unresolved complaints against the service. A lack of complaints doesn’t mean that a service doesn’t have any problems. Many scammers change their company names often.
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